[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.blackle.cz\/jsou-slevomaty-rakovinou-trhu\/#Article","mainEntityOfPage":"https:\/\/www.blackle.cz\/jsou-slevomaty-rakovinou-trhu\/","headline":"Jsou slevomaty rakovinou trhu?","name":"Jsou slevomaty rakovinou trhu?","description":"Z po\u010d\u00e1tku zkus\u00edm odpov\u011bd\u011bt na ot\u00e1zku pro\u010d onen luxusn\u00ed hotel vlo\u017eil svou nab\u00eddku do slevomatu. Jedn\u00edm z d\u016fvod\u016f, kter\u00fd je naprosto v po\u0159\u00e1dku,\u010c\u00edst d\u00e1le","datePublished":"2023-05-06","dateModified":"2023-05-06","author":{"@type":"Person","@id":"https:\/\/www.blackle.cz\/author\/#Person","name":"","url":"https:\/\/www.blackle.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/774cfd57496a9f02284489749b4229073861faca9d8a66df7d65507a77c5d31f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/774cfd57496a9f02284489749b4229073861faca9d8a66df7d65507a77c5d31f?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"blackle.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.blackle.cz\/wp-content\/uploads\/img_a330061_w2608_t1542623759.jpg","url":"https:\/\/www.blackle.cz\/wp-content\/uploads\/img_a330061_w2608_t1542623759.jpg","height":0,"width":0},"url":"https:\/\/www.blackle.cz\/jsou-slevomaty-rakovinou-trhu\/","about":["Ekonomika"],"wordCount":459,"articleBody":"Z po\u010d\u00e1tku zkus\u00edm odpov\u011bd\u011bt na ot\u00e1zku pro\u010d onen luxusn\u00ed hotel vlo\u017eil svou nab\u00eddku do slevomatu. Jedn\u00edm z d\u016fvod\u016f, kter\u00fd je naprosto v po\u0159\u00e1dku, je to \u017ee dobr\u00fd slevomat disponuje tak \u0161irok\u00fdm portfoliem abonent\u016f, kter\u00fdm pravideln\u011b krm\u00ed emailov\u00e9 schr\u00e1nky, \u017ee nab\u00eddka v n\u011bm uve\u0159ejn\u011bn\u00e1 oslov\u00ed daleko v\u00edce ne\u017e jak\u00e1koliv cenov\u011b srovnateln\u00e1 reklama. Tak\u017ee v dob\u011b, kdy nen\u00ed sezona, kdy je nutn\u00e9 minimalizovat ztr\u00e1ty (energie, n\u00e1jmy, mzdy, odvody se platit mus\u00ed i kdy\u017e je hotel pr\u00e1zdn\u00fd) to m\u016f\u017ee p\u0159il\u00e1kat alespo\u0148 klientelu pro alespo\u0148 \u010d\u00e1ste\u010dnou obsazenost kapacity hotelu.\u00davaha dobr\u00e1. Opravdu? V\u00edte, ale jak slevomaty funguj\u00ed?Tak za prv\u00e9. Slevomaty jsou tvrd\u00fdm byznysem. V t\u00e9m\u011b\u0159 v\u017edy jedin\u00fdm, kdo na spolupr\u00e1ci vyd\u011bl\u00e1 je pouze slevomat. Pro\u010d tomu tak je?Pokud onen hotel se rozhodne ke spolupr\u00e1ci se slevomatem je mu nab\u00eddnuto kolik abonent\u016f chce svou nab\u00eddkou oslovit. Podle jejich po\u010dtu pak slevomat stanov\u00ed v\u00fd\u0161i sv\u00e9 provize. Kdy\u017e u\u017e se hotel sm\u00ed\u0159\u00ed s nemalou proviz\u00ed je tla\u010den do nab\u00eddnut\u00ed co nejni\u017e\u0161\u00ed ceny. A k tomu, aby k z\u00e1kladn\u00ed slu\u017eb\u011b poskytnul co nej\u0161ir\u0161\u00ed okruh benefit\u016f. Nap\u0159\u00edklad zap\u016fj\u010den\u00ed kola, j\u00edzdenku na vlek, vstup do sauny \u010di vyu\u017eit\u00ed wellnes. Prost\u011b cokoli, co p\u0159il\u00e1k\u00e1 potenci\u00e1ln\u00ed z\u00e1jemce. V z\u00e1jmu slevomatu je, aby nab\u00eddka byla co nejatraktivn\u011bj\u0161\u00ed, hoteli\u00e9r se sna\u017e\u00ed aby p\u0159i t\u00e9 atraktivit\u011b mu nevyt\u00e1hla moc pen\u011bz z kapsy. Nakonec se se slevomatem n\u011bjak dohodne. Abonentovi slevomatu je pak vytvo\u0159ena nab\u00eddka ubytov\u00e1n\u00ed v cen\u011bn ne z\u0159\u00eddka na \u00farovni poloviny b\u011b\u017en\u00e9 ceny. A k tomu zdarma obdr\u017e\u00ed t\u0159eba polopenzi, vstup do sauny a spousty p\u0159\u00edplatkov\u00fdch z\u00e1le\u017eitost\u00ed. Hoteli\u00e9r, pakli\u017ee se mu poda\u0159\u00ed dostate\u010dn\u011b zaplnit hotel, z\u00edsk\u00e1 finance, co pokryj\u00ed n\u00e1klady. I to by bylo dobr\u00e9, ale…Abonenti slevomat\u016f jsou zvl\u00e1\u0161tn\u00ed skupinou z\u00e1kazn\u00edk\u016f.  Zakoup\u00ed si pobyt za t\u00e9m\u011b\u0159 dumpingovou cenu, ale vy\u017eaduj\u00ed slu\u017eby jako by platili zlatem. Nepochop\u00ed, \u017ee hoteli\u00e9r d\u00edky t\u011bmto cen\u00e1m mus\u00ed sn\u00ed\u017eit stav person\u00e1lu, a \u017ee kontinent\u00e1ln\u00ed sn\u00eddani, mus\u00ed pod\u00e1vat pravdu podle standardu kter\u00fd je pro tento druh sn\u00eddan\u011b ur\u010den. \u017de prost\u011b nen\u00ed na rozmazlov\u00e1n\u00ed host\u016f. A tito abonenti se pak nev\u00e1haj\u00ed hlasit\u011b ozvat v r\u016fzn\u00fdch recenz\u00edch na tento hotel. A \u017ee to nejsou pozitivn\u00ed recenze v\u00e1m ji\u017e asi do\u0161lo.                                                                                                                                                                                                                                                                                                                                                                                        4.3\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jsou slevomaty rakovinou trhu?","item":"https:\/\/www.blackle.cz\/jsou-slevomaty-rakovinou-trhu\/#breadcrumbitem"}]}]