[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.blackle.cz\/hledate-reklamu-ktera-bude-mit-tizeny-dosah\/#Article","mainEntityOfPage":"https:\/\/www.blackle.cz\/hledate-reklamu-ktera-bude-mit-tizeny-dosah\/","headline":"Hled\u00e1te reklamu, kter\u00e1 bude m\u00edt t\u00ed\u017een\u00fd dosah?","name":"Hled\u00e1te reklamu, kter\u00e1 bude m\u00edt t\u00ed\u017een\u00fd dosah?","description":"P\u0159i slov\u011b reklama, si mnoho z n\u00e1s p\u0159edstav\u00ed klasickou televizn\u00ed reklamu, kterou m\u016f\u017eeme pravideln\u011b v\u00eddat na televizn\u00edch obrazovk\u00e1ch. Tento druh\u010c\u00edst d\u00e1le","datePublished":"2021-10-02","dateModified":"2023-05-06","author":{"@type":"Person","@id":"https:\/\/www.blackle.cz\/author\/#Person","name":"","url":"https:\/\/www.blackle.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/774cfd57496a9f02284489749b4229073861faca9d8a66df7d65507a77c5d31f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/774cfd57496a9f02284489749b4229073861faca9d8a66df7d65507a77c5d31f?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"blackle.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.blackle.cz\/wp-content\/uploads\/T%C3%BDmov%C3%A1%20pr%C3%A1ce_OlaqES.jpg","url":"https:\/\/www.blackle.cz\/wp-content\/uploads\/T%C3%BDmov%C3%A1%20pr%C3%A1ce_OlaqES.jpg","height":0,"width":0},"url":"https:\/\/www.blackle.cz\/hledate-reklamu-ktera-bude-mit-tizeny-dosah\/","about":["Business"],"wordCount":393,"articleBody":"        P\u0159i slov\u011b reklama, si mnoho z n\u00e1s p\u0159edstav\u00ed klasickou televizn\u00ed reklamu, kterou m\u016f\u017eeme pravideln\u011b v\u00eddat na televizn\u00edch obrazovk\u00e1ch. Tento druh reklamn\u00edho obsahu ale u\u017e d\u00e1vno nem\u00e1 takov\u00fd dosah, kter\u00fd si od n\u011bj slibujeme. Nav\u00edc jen m\u00e1lo za\u010d\u00ednaj\u00edc\u00edch firem m\u00e1 tak velk\u00fd rozpo\u010det, aby mohlo zafinancovat vlastn\u00ed propagaci. Jen\u017ee jsou to pr\u00e1v\u011b z\u00e1kazn\u00edci, kte\u0159\u00ed generuj\u00ed zisk a pom\u00e1haj\u00ed firm\u011b r\u016fst. Jen\u017ee kdy\u017e si k v\u00e1m nemohou naj\u00edt cestu, m\u016f\u017ee v\u00e1s to st\u00e1t celou existenci firmy. Poj\u010fme se pod\u00edvat na n\u011bkolik zp\u016fsob\u016f, d\u00edky kter\u00fdm je mo\u017en\u00e9 efektivn\u011b c\u00edlit na potencion\u00e1ln\u00ed z\u00e1kazn\u00edky nav\u00edc s omezen\u00fdm rozpo\u010dtem. Mo\u017en\u00e1 v\u00e1s p\u0159ekvap\u00ed, jak jednoduch\u00e9 to nakonec m\u016f\u017ee b\u00fdt.  Soci\u00e1ln\u00ed s\u00edt\u011b  Soci\u00e1ln\u00ed s\u00edt\u011b jsou v posledn\u00edch letech velmi \u017e\u00e1danou platformou, nen\u00ed se tak \u010demu divit, \u017ee jsou i m\u00edstem, kam se reklamn\u00ed obsah p\u0159esouv\u00e1. Mnoho funkc\u00ed je pro firmy na soci\u00e1ln\u00edch platform\u00e1ch ji\u017e d\u00e1vno zpoplatn\u011bno, p\u0159esto je mo\u017en\u00e9 zv\u00fd\u0161it pov\u011bdom\u00ed i d\u00edky nim zcela zdarma. Kl\u00ed\u010dem k \u00fasp\u011bchu je vlastn\u00ed profil, kter\u00fd bude pln\u011bn zaj\u00edmav\u00fdmi a poutav\u00fdmi p\u0159\u00edsp\u011bvky, kter\u00e9 si dok\u00e1\u017e\u00ed z\u00edskat pat\u0159i\u010dnou pozornost. PPC reklama  Co to je ppc kampa\u0148? Jist jste si p\u0159i vyhled\u00e1v\u00e1n\u00ed za pomoci internetov\u00fdch vyhled\u00e1va\u010d\u016f nemohli nev\u0161imnout placen\u00fdch odkaz\u016f, kter\u00e9 se zpravidla zobrazuj\u00ed na prvn\u00edch p\u0159\u00ed\u010dk\u00e1ch. Tak pr\u00e1v\u011b to je ppc reklama, jej\u00ed\u017e zkratka poch\u00e1z\u00ed z anglick\u00e9ho slovn\u00edho spojen\u00ed \u201epay per click\u201c co\u017e v p\u0159ekladu znamen\u00e1 platba za kliknut\u00ed. Jedn\u00e1 se o efektivn\u00ed zp\u016fsob reklamy, kdy inzerent neplat\u00ed za samotn\u00e9 um\u00edst\u011bn\u00ed reklamn\u00edho inzer\u00e1tu, ale a\u017e za jednotliv\u00e9 prokliky na danou webovou str\u00e1nku. Snadno si tak m\u016f\u017ee korigovat kone\u010dnou cenu reklamy. Nav\u00edc je mo\u017en\u00e9 okam\u017eit\u011b sledovat dosah reklamn\u00edho obsahu.  Ppc reklama \u2013 ads a sklik Mezi nejzn\u00e1m\u011bj\u0161\u00ed celosv\u011btov\u00e9 ppc syst\u00e9my pat\u0159\u00ed ten od spole\u010dnosti Google Ads, u n\u00e1s je to pak Sklik od spole\u010dnosti Seznam.cz.                                                                                                                                                                                                                                                                                                                                                                                          4\/5 - (11 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Hled\u00e1te reklamu, kter\u00e1 bude m\u00edt t\u00ed\u017een\u00fd dosah?","item":"https:\/\/www.blackle.cz\/hledate-reklamu-ktera-bude-mit-tizeny-dosah\/#breadcrumbitem"}]}]